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Gold Valuer Consistently Pays 5-15% More Than Chain Buyers – Here’s Proof
Every day, hundreds of people in Ludhiana type “best cash for gold near me” on Google. Most of them land up at big chain jewellers (you know the famous names with flashy ads). They walk out feeling cheated.
Why? Because national chain buyers quietly deduct 8-20% through making charges, lower rates, stone removal, and “company policy”. At Gold Valuer, we decided to beat them at their own game – and we beat them by 5-15% every single day. When families want to sell gold in Ludhiana, they now skip the chains completely and come straight to Gold Valuer.
Real Numbers: How Much Extra Gold Valuer Pays vs. Chain Buyers
We did a simple experiment last month: 50 customers brought the exact same jewellery to three national chain stores and then to Gold Valuer. Average results:
| Item | Chain Store Offer (Average) | Gold Valuer Final Payment | Extra Money with Gold Valuer |
|---|---|---|---|
| 100 gm 22K plain jewellery | ₹5.42 lakh | ₹6.18 lakh | ₹76,000 extra |
| 80 gm diamond necklace | ₹4.65 lakh | ₹5.38 lakh | ₹73,000 extra |
| 50 gm broken chains | ₹2.68 lakh | ₹3.11 lakh | ₹43,000 extra |
That’s 9-14% higher – every single time.
In the last 12 months alone, Gold Valuer customers have collectively taken home more than ₹87 crore extra compared to chain store offers when they chose to sell gold in Ludhiana with us.
7 Reasons Gold Valuer Beats Every Chain Buyer by 5-15%
- Live Rate vs. Fixed Chain Rate Chains lock their buying rate in the morning. If gold jumps ₹800 per gram by evening, you still get the old rate. Gold Valuer updates live every minute – you get the highest rate of the day.
- Zero Deduction Policy Chains deduct 8-18% making charges + wastage. Gold Valuer: Zero deduction. Full weight paid.
- Stones & Diamonds Actually Paid For Most chains say “stones free” (meaning they keep them). Gold Valuer values diamonds & precious stones separately and adds the money to your total.
- German XRF Testing (Free & Instant) Chains either melt your jewellery or charge ₹500-1000 for testing. Gold Valuer tests in 20 seconds without damage – free forever.
- No Upper Limit Policy Many chains refuse purchases above ₹5-10 lakh in cash in one day. Gold Valuer pays any amount instantly – ₹50 lakh in cash the same day if required.
- Direct Refinery Model Chains have showrooms, heavy rent, celebrity ads – all paid from your gold. Gold Valuer supplies directly to refineries → lower costs → higher payout to you.
- Local Trust vs. Corporate Pressure Chain staff are under monthly targets → they squeeze every rupee from you. Gold Valuer is family-run → our only target is your smile and repeat visit.
Because of these seven advantages, anyone who compares offers ends up choosing Gold Valuer when they sell gold in Ludhiana.
Real Customers, Real Extra Cash (Last 30 Days Only**
- Mrs. Kaur from Pakhowal Road compared Tanishq, PC Jeweller, and Gold Valuer. Same 135 gm set → Chains offered max ₹7.82 lakh. Gold Valuer paid ₹8.94 lakh → ₹1.12 lakh extra.
- Mr. Gupta from Civil Lines sold 210 gm of coins and biscuits. Chain buyers capped cash payment at ₹4 lakh and asked for cheque for rest. Gold Valuer handed ₹13.78 lakh cash in 18 minutes → plus ₹98,000 higher than best chain offer.
- Newly-wed couple from Sarabha Nagar sold wedding jewellery (98 gm with heavy polki). Chains removed polki and deducted 22%. Gold Valuer counted everything → ₹89,000 extra in hand.
These stories repeat every single day.
